Note: What is the army trying to promote with this ad?

Excerpt:
“The true character of a man of war must be a fear of God, love for the Sovereign, respect for the law, a preference for honour over pleasure and even life itself.”

Author: Recruitment poster for the French Navy Riflemen. Cited in Nos Racines, #20, Montréal, T.L.M., 1979, p. 382.

French if available (si disponible)